01 / Challenge
Queues at the ticket office were the most common complaint, and the old app crashed on cold mornings.
02 / Approach
We designed a pass that lives on the lock screen, works offline and can be shared with family in two taps.
03 / Results
−80%
ticket office queues
2 taps
to share a pass
40k
passes in the first winter
“The queue at the office just disappeared.”
Rita Gomes — Operations