Fold sold almost everything at fairs, where people could touch the pieces. Online, their stools looked like stock renders and nobody believed the colours were real.

02 / Approach

We shot every piece on the same warm grey sweep and let colour do the selling. Product pages read like a short story: the object, the material, the person who made it.

03 / Results

3.4×

online orders in the first season

28%

of visitors add to cart

12

new stockists in Europe

“For the first time our website feels like standing in the studio.”

Rui Alves — Co-founder, Fold

Next project

Tidal

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