01 / Challenge
The shop shared a building with a famous collection but had none of its character. Bags, labels and signs had been designed by five different suppliers.
02 / Approach
We drew a small family of specimen labels, a typeface pairing borrowed from old catalogues and a blue taken from the morpho butterfly in the main hall.
03 / Results
+38%
average basket size
1
label system for 900 products
6
weeks from brief to launch
“Visitors now take the shop bag home as a keepsake.”
Marta Leal — Retail director
